Advertisers Overview
Creative Assests
To view the list of all creatives uploaded to the advertiser platform by your account, navigate to Creative Assets from the sidebar.
This page provides a centralized location to manage, filter, and analyze your ad creatives.
Accessing Creative Assets
- From the main navigation menu, click Creative Assets in the sidebar.
- You will be directed to the All Creatives page, where you can view a comprehensive list of all uploaded creatives.
Filters and Sorting
The All Creatives page allows you to refine your view using filters and sorting options:
Filters
- Time Range: Select a specific time range (e.g., Last 7 days) to view creatives that were active during that period.
- Campaign: Filter creatives by specific campaigns (e.g., All Campaigns or individual campaign names).
- Type: Filter by creative type (e.g., Image, Video, Carousel).
Sorting
- Sort creatives by:
- Date: View creatives based on their creation date.
- Performance: Sort by key metrics like impressions, clicks, or spend.
- Status: Organize creatives by their current status (e.g., Active, Paused, Draft).
Creative Details
Each creative in the list displays the following information:
| Column | Description |
|---|---|
| Creative | The name or preview of the creative asset. |
| Campaign | The campaign associated with the creative. |
| Type | The format of the creative (e.g., image, video). |
| Status | The current status of the creative (e.g., Active, Paused). |
| Performance | Key performance metrics such as impressions, clicks, CTR, and spend. |
| Created | The date when the creative was created. |
| Actions | Options to Edit, Duplicate, or Delete the creative. |
Key Features
Search Creatives
- Use the search bar at the top of the page to quickly find specific creatives by name, campaign, or other attributes.
Performance Metrics
- Each creative includes performance data such as:
- Impressions: The number of times the creative was displayed.
- Clicks: The number of clicks received by the creative.
- CTR (Click-Through Rate): The percentage of impressions that resulted in clicks.
- Spend: The total amount spent on the creative.
Actions
- Edit: Modify the creative’s content, targeting, or settings.
- View: Preview the uploaded copy of the creative.
- Delete: Remove the creative from the platform.
Best Practices for Managing Creatives
- Regular Audits: Periodically review your creatives to ensure they are up-to-date and performing well.
- A/B Testing: Test multiple variations of creatives to identify the most effective designs and messaging.
- Optimize Underperformers: Pause or edit creatives with low performance metrics (e.g., low CTR or high spend).
For more details on creating and editing creatives, refer to the Ad Creatives.